Partnership Success Story

MATRIX TECHNOLOGIES.

PARTNERSHIP HIGHLIGHTS

LEAD GENERATION
  • $1.9+ million total closed-won deals from Concept leads
  • $4.5+ million in pipeline contributions
  • 1,000+ phone calls and emails per month

 

ABOUT MATRIX TECHNOLOGIES

Matrix Technologies is a full-service process design, automation, and information system engineering organization. With over 350 employees working in six offices, Matrix has over 40 years of project experience.

 

PARTNERSHIP CHALLENGES & SOLUTIONS

PARTNERSHIP CHALLENGE #1:
Lack of process and dedicated focus on prospecting for new business

CONCEPT SOLUTION:
Matrix authorized a phone number and email address for Concept that allowed Business Development Managers to seamlessly interact with prospects as an extension of the Matrix sales team. The prospecting team’s core function was to target right fit customers by phone and email.

 

PARTNERSHIP CHALLENGE #2:
Uncovering new business opportunities with prospects who would utilize and benefit from Matrix’s services

CONCEPT SOLUTION:
Concept worked with Matrix to create a business development program, targeting a defined list of prospects. The Concept team executed calling efforts which helped uncover new sales opportunities.

 

PARTNERSHIP CHALLENGE #3:
Gaining visibility into prospecting and email efforts as well as their return on investment

CONCEPT SOLUTION:
Concept provided the Matrix team with a CRM community license to view ongoing prospecting results, available in real-time. Concept worked with Matrix to identify key drivers for success such as calls made, contacts created, marketing intelligence gathered, and conversation notes to aid in continued understanding and strategy improvement.