- $2.5+ million total closed-won business from Concept leads
- $4.5+ million total worked through pipeline
- 1,296% quote value return on investment
ABOUT TRINIUM TECHNOLOGIES
Trinium Technologies provides an enterprise software solution for over 200 intermodal trucking and drayage companies across the U.S. and Canada. In 2018, Trinium Technologies became part of the WiseTech Global group that includes more than 8,000 logistics customers across 130 countries.
PARTNERSHIP CHALLENGES & SOLUTIONS
PARTNERSHIP CHALLENGE #1:
Building a database of qualified, right-fit prospects in Trinium’s target markets
Through business development calls, Concept developed a prospective list of 2,500 pre-qualified accounts located across the U.S.
PARTNERSHIP CHALLENGE #2:
Increase overall prospecting activity, territory coverage, and need-based appointment setting
The Concept team executed services such as outbound phone calling and email outreach to qualify leads that would meet the custom appointment criteria defined by Trinium.
PARTNERSHIP CHALLENGE #3:
Gain insight into database health, prospecting efforts, and salesperson performance
Trinium leveraged Concept’s expertise with Salesforce.com to gain visibility into leads & contacts gathered, marketing intelligence uncovered, and overall team activity. Trinium and Concept also conducted monthly partnership review calls to evaluate both prospecting and sales team performance.