Partnership Success Story

TRINIUM TECHNOLOGIES.

PARTNERSHIP HIGHLIGHTS

LEAD GENERATION
  • $2.5+ million total closed-won business from Concept leads
  • $4.5+ million total worked through pipeline
  • 1,296% quote value return on investment

 

ABOUT TRINIUM TECHNOLOGIES

Trinium Technologies provides an enterprise software solution for over 200 intermodal trucking and drayage companies across the U.S. and Canada. In 2018, Trinium Technologies became part of the WiseTech Global group that includes more than 8,000 logistics customers across 130 countries.

 

PARTNERSHIP CHALLENGES & SOLUTIONS

PARTNERSHIP CHALLENGE #1:
Building a database of qualified, right-fit prospects in Trinium’s target markets

CONCEPT SOLUTION:
Through business development calls, Concept developed a prospective list of 2,500 pre-qualified accounts located across the U.S.

 

PARTNERSHIP CHALLENGE #2:
Increase overall prospecting activity, territory coverage, and need-based appointment setting

CONCEPT SOLUTION:
The Concept team executed services such as outbound phone calling and email outreach to qualify leads that would meet the custom appointment criteria defined by Trinium.

 

PARTNERSHIP CHALLENGE #3:
Gain insight into database health, prospecting efforts, and salesperson performance

CONCEPT SOLUTION:
Trinium leveraged Concept’s expertise with Salesforce.com to gain visibility into leads & contacts gathered, marketing intelligence uncovered, and overall team activity. Trinium and Concept also conducted monthly partnership review calls to evaluate both prospecting and sales team performance.